Helping our clients do the right things right.
Brand Development
At Touchworks, we believe any organization dedicated to establishing long-term relationships with donors needs to address the importance of brand image, brand identity, brand design, and brand management.
Careful development of your brand is key to both growth and survival in an environment where competition increases daily for attention and commitment.
What is a Brand?
Don’t be misled into thinking your brand is simply your logo. A brand is a complex mix of perceptions about what you do. It is not only your visual identity, but also includes people’s perceptions of your organization, based upon their first-hand experience.
It translates into their belief and attitudes about who you are and what you stand for. It includes the acceptance of your brand by others and an attraction that makes people want to be linked with you rather than with another organization.
Branding is key for social purpose organizations.
Branding in the social purpose sector is particularly important because you rely on the integrity of your brand to build relationships with a public where differentiation in terms of cause is often difficult to achieve.
This issue is compounded when several different organizations are linked with the same or a very similar social objective and in many cases, similar names. How is the donor to tell them apart? The answer lies in effective branding.
Our approach to brand development is holistic and one that incorporates our years of understanding values marketing.
Our Services
For more than 30 years, we’ve dedicated ourselves to the social purpose sector, upholding values of respect and integrity.
Our commitment to exceptional client care and service is driven by our passion to help our clients do the right things right!
Strategic Counsel
Providing you with practical fundraising strategies and mentoring that make an impact.
Brand Development
We can help you create a living brand that connects with your supports.
Annual Giving
Direct Mail Fundraising is our expertise. We can help grow your program with ethical Direct Response Marketing.
Creative Services
Our copywriting and graphic design teams understand – communicating respectfully with donors matters.
Data System Solutions
We get data! Start with an audit – DonorMetrix will help you make data-based decisions.
Project Management
Successful fundraising is all about the details. We manage all types of fundraising projects.
Grant Writing
We manage the entire grant process from start to finish: research, writing, submission, and reporting.
Remember, to your supporters it’s all about your “Why”. We can help bring it to life.
Other Services
We can also help with Donor Stewardship, Peer-to-Peer, Major Gift Prospecting, and more.
Make More Connections
We can help you find and connect with donors in a more meaningful and productive way. Contact us today to find out how.
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