At Touchworks, we believe any organization dedicated to establishing long-term relationships with donors needs to address the importance of brand image, brand identity, brand design, and brand management.
Careful development of your brand is key to both growth and survival in an environment where competition increases daily for attention and commitment.
Don’t be misled into thinking your brand is simply your logo. A brand is a complex mix of perceptions about what you do. It is not only your visual identity, but also includes people’s perceptions of your organization, based upon their first-hand experience.
It translates into their belief and attitudes about who you are and what you stand for. It includes the acceptance of your brand by others and an attraction that makes people want to be linked with you rather than with another organization.
Branding is key for social impact organizations.
Branding in the social purpose sector is particularly important because you rely on the integrity of your brand to build relationships with a public where differentiation in terms of cause is often difficult to achieve.
This issue is compounded when several different organizations are linked with the same or a very similar social objective and in many cases, similar names. How is the donor to tell them apart? The answer lies in effective branding.
Our approach to brand development is holistic and one that incorporates our years of understanding values marketing.
For over 30 years, we’ve been dedicated to the social impact sector, guided by respect, integrity, and a passion for meaningful change. Our commitment to exceptional personal service ensures that our clients do the right things right!
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Unlock your fundraising potential. We help you make the research-based decisions necessary to guide successful fundraising strategies.
Hear what our partners have to say about their experiences with us.
“Forward House Community Society greatly appreciates the knowledge, experience and professionalism provided by Gloria Stewart and the Touchworks team.”
Rosemary BonderudPresident, Forward House Community Society
“Gloria is a seasoned professional whose expertise is a beacon for nonprofit organizations seeking to elevate their impact. With an illustrious track record, Gloria brings a unique blend of strategic vision, creativity, and a genuine passion for social causes.”
Shawna Ogston Shawna Ogston Communications
“Touchworks has really helped us maintain and grow our annual giving program. They know what works and what doesn’t and can make strategic recommendations on how to grow this aspect of our revenue. All a full-service consultancy, they were able to help support aspects of the campaign when we were short-staffed or managing absences, and attempting to thread this into a larger campaign effort. Gloria and Kris are fabulous to work with.”
Daiva Jocius, CFREDirector, Resource Development
“Gloria is a practical, no nonsense, get it done person. She’s effective and creative in her thinking, tactful in her approach and thus, when a client I was working with on Vancouver Island needed someone on-site, I turned to Gloria to be that person.
“Gloria came along at the right time when we were launching our fund development program. Her experience and insights have created the building blocks and development tools that are already increasing our revenues and laying a strong foundation for the future.”
“If you are looking for a marketing professional who will elevate your brand, generate exceptional results, and bring a winning mindset to the table, look no further than Gloria. She is a true gem in the industry, and I am grateful to have had the opportunity to work with her.”
