Brand Development

At Touchworks, we believe any organization dedicated to establishing long-term relationships with donors needs to address the importance of brand image, brand identity, brand design, and brand management.

Careful development of your brand is key to both growth and survival in an environment where competition increases daily for attention and commitment.

What is a Brand?

Don’t be misled into thinking your brand is simply your logo. A brand is a complex mix of perceptions about what you do. It is not only your visual identity, but also includes people’s perceptions of your organization, based upon their first-hand experience.

It translates into their belief and attitudes about who you are and what you stand for. It includes the acceptance of your brand by others and an attraction that makes people want to be linked with you rather than with another organization.

Branding is key for social impact organizations.

Branding in the social purpose sector is particularly important because you rely on the integrity of your brand to build relationships with a public where differentiation in terms of cause is often difficult to achieve.

This issue is compounded when several different organizations are linked with the same or a very similar social objective and in many cases, similar names. How is the donor to tell them apart? The answer lies in effective branding.

Our approach to brand development is holistic and one that incorporates our years of understanding values marketing.

Discover Our Expertise

For more than 30 years, we’ve dedicated ourselves to the social impact sector, upholding values of respect and integrity. Our commitment to exceptional client care and service is driven by our passion to help our clients do the right things right!

DonorMetrix

Unlock your fundraising potential.
DonorMetrix will help you make the research-based decisions necessary to guide successful fundraising strategies.

Annual Giving

We specialize in creating tailored direct response strategies to engage supporters, inspire repeat gifts, and grow long-term donor relationships.

GrantWorx

Our expert grant writing and management services help organizations secure vital funding. GrantWorx streamlines the process.

Brand Development

We create a living brand that connects with your supporters, tells a story, and amplifies your impact.

Remember, to your supporters it’s all about your “Why”. We can help bring it to life.

Creative Services

Our copywriting and graphic design team understand that we must communicate respectfully with donors.

Strategic Counsel

Providing you with practical fundraising strategies and mentoring that make an impact.

Project Management

Successful fundraising is all about the details. We manage all types of fundraising projects.

Other Services

We can also help with Donor StewardshipPeer-to-PeerMajor Gift Prospecting, and more.

Helping our clients do the right things right.

Partner with us to bring your creative ideas to life and transform your business into something extraordinary.

What Our Clients and Partners Say About Us

Testimonials

Hear what our partners have to say about their experiences with us.

“Gloria is a practical, no nonsense, get it done person.  She’s effective and creative in her thinking, tactful in her approach and thus, when a client I was working with on Vancouver Island needed someone on-site, I turned to Gloria to be that person. 

“Gloria came along at the right time when we were launching our fund development program. Her experience and insights have created the building blocks and development tools that are already increasing our revenues and laying a strong foundation for the future.” 

“If you are looking for a marketing professional who will elevate your brand, generate exceptional results, and bring a winning mindset to the table, look no further than Gloria. She is a true gem in the industry, and I am grateful to have had the opportunity to work with her.” 

Scroll to Top