Direct Response Marketing

Helping our clients do the right things right.

Direct Response Marketing

At Touchworks, we specialize in direct response marketing that resonates with your audience and drives tangible results. Our tailored approach is designed to enhance and optimize your fundraising channels, using compelling narratives and creative design to increase donor engagement and contributions.

Every year, Canadian social purpose organizations raise billions of dollars through Direct Response Marketing. In fact 80% of charitable gifts start with a Direct Mail Fundraising letter.

We know how to speak to your donors – we understand it’s different. We are experts in Annual Giving Fundraising specializing in custom fundraising communications.

Our approach is data-driven, broad-based, and unparalleled in its ability to test, measure, and modify customized fundraising strategies. It will help you develop long-term relationships with donors and increase your fundraising results.

Touchworks has been a specialist in Annual Giving Fundraising for more than 30 years – we can help.

We’ll develop an integrated Annual Giving Program to:

  • Retain Active Donors
  • Upgrade the annual value of existing donors
  • Recover lapsed donors
  • Acquire new donors.

We will also help you build your Recurring Gifts program, establish donor-centric gift acknowledgement and Donor Stewardship procedures and find the best ways to integrate direct mail, phone and digital mediums for maximum impact and return on investment.

And if you’re not sure about your existing program or whether or not you have the right technology and in-house resources to fulfill your goals, we can help. We will conduct a DonorMetrix audit of your program and its infrastructure to give you the best advice for improvement.

Our Direct Response Services Include:

Direct Mail Fundraising

We refine your existing direct mail campaigns with strategic mailing schedules, engaging content, and pieces that stand out and speak directly to your supporters.

Digital Fundraising

Recognizing the pivotal role of digital channels, we enhance your online presence, optimize your website for donations, and leverage cutting-edge digital tools to create a seamless donation experience.

Data Management

We guide you through the nuances of data management, emphasizing clean, consistent, and well-managed data to drive your fundraising efforts.

Peer to Peer

From Giving Tuesday to emergency appeals, we help you develop targeted campaigns that are strategically planned and executed for maximum impact.

Training and Support

We provide your team with the training and tools needed to manage and grow your fundraising programs, ensuring sustainability and success.

Production Management

Successful fundraising is all about the details and we specialize on managing all your vendor relationships.

Why Choose Touchworks Communications?

  • Expertise in Program Management: With extensive experience in production management and creative development, we offer a full range of implementation services that deliver results.

  • Strategic Planning: We don’t just create plans; we build roadmaps for success, detailing every step of your fundraising journey from donor renewal and upgrade to acquisition and reactivation.

  • Integrated Approach: We believe in a cohesive strategy that ties together mail, digital, and phone outreach, ensuring a unified donor experience.

  • Transparent Reporting: Our direct response campaign analysis and user dashboards provide clear insights into your program’s performance.

  • Partnership and Collaboration: As strategic fundraising partners, we work closely with you to continuously evaluate and refine your direct response program.

Explore our comprehensive range of Direct Response Marketing services and discover how we can help you achieve your fundraising goals.

Let’s create a narrative that not only tells your story but also compels action and drives growth.

Contact us to discuss how we can transform your Annual Giving Fundraising and create lasting impact.

Make More Connections

We can help you find and connect with donors in a more meaningful and productive way. Contact us today to find out how.

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+1 250-248-5544


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