Direct Response Marketing
Helping our clients do the right things right.
At Touchworks, we specialize in Direct Response Marketing that resonates with your audience and drives tangible results. Our tailored approach is designed to enhance and optimize your fundraising channels, using compelling narratives and creative design to increase donor engagement and contributions.
Canadian social impact organizations raise billions of dollars annually through Direct Response Marketing – 80% of charitable gifts start with a Direct Mail Fundraising letter.
We know how to speak to your donors – we understand it’s different. We are experts in Annual Giving Fundraising, specializing in custom fundraising communications.
Our approach is data-driven, broad-based, and unparalleled in its ability to test, measure, and modify customized fundraising strategies. It will help you develop long-term relationships with donors and increase your fundraising results.
Touchworks has been a specialist in Annual Giving Fundraising for more than 30 years – we can help.
We’ll develop an integrated Annual Giving Program to:
- Retain Active Donors
- Upgrade the annual value of existing donors
- Recover lapsed donors
- Acquire new donors.
We will also help you build your Recurring Gifts program, establish donor-centric gift acknowledgement and Donor Stewardship procedures and find the best ways to integrate direct mail, phone and digital mediums for maximum impact and return on investment.
And if you’re unsure about your existing program or whether or not you have the right technology and in-house resources to fulfill your goals, we can help. We will conduct a DonorMetrix audit of your program and its infrastructure to give you the best advice for improvement.
Why Choose Touchworks Communications?
Expertise in Program Management: With extensive experience in production management and creative development, we offer a full range of implementation services that deliver results.
Strategic Planning: We don’t just create plans; we build roadmaps for success, detailing every step of your fundraising journey from donor renewal and upgrade to acquisition and reactivation.
Integrated Approach: We believe in a cohesive strategy that ties together mail, digital, and phone outreach, ensuring a unified donor experience.
Transparent Reporting: Our direct response campaign analysis and user dashboards provide clear insights into your program’s performance.
Partnership and Collaboration: As strategic fundraising partners, we work closely with you to continuously evaluate and refine your direct response program.
Explore our comprehensive range of Direct Response Marketing services and discover how we can help you achieve your fundraising goals.
Let’s create a narrative that tells your story, compels action, and drives growth.
Contact us to discuss how we can transform your Annual Giving Fundraising and create a lasting impact.
“Gloria is a practical, no nonsense, get it done person. She’s effective and creative in her thinking, tactful in her approach and thus, when a client I was working with on Vancouver Island needed someone on-site, I turned to Gloria to be that person.