Direct Response Marketing

Helping our clients do the right things right.

At Touchworks, we specialize in Direct Response Marketing that resonates with your audience and drives tangible results. Our tailored approach is designed to enhance and optimize your fundraising channels, using compelling narratives and creative design to increase donor engagement and contributions.

Canadian social impact organizations raise billions of dollars annually through Direct Response Marketing 80% of charitable gifts start with a Direct Mail Fundraising letter.

We know how to speak to your donors – we understand it’s different. We are experts in Annual Giving Fundraising, specializing in custom fundraising communications.

Our approach is data-driven, broad-based, and unparalleled in its ability to test, measure, and modify customized fundraising strategies. It will help you develop long-term relationships with donors and increase your fundraising results.

Touchworks has been a specialist in Annual Giving Fundraising for more than 30 years – we can help.

We’ll develop an integrated Annual Giving Program to:

  • Retain Active Donors
  • Upgrade the annual value of existing donors
  • Recover lapsed donors
  • Acquire new donors.

We will also help you build your Recurring Gifts program, establish donor-centric gift acknowledgement and Donor Stewardship procedures and find the best ways to integrate direct mail, phone and digital mediums for maximum impact and return on investment.

And if you’re unsure about your existing program or whether or not you have the right technology and in-house resources to fulfill your goals, we can help. We will conduct a DonorMetrix audit of your program and its infrastructure to give you the best advice for improvement.

Why Choose Touchworks Communications?

  • Expertise in Program Management: With extensive experience in production management and creative development, we offer a full range of implementation services that deliver results.

  • Strategic Planning: We don’t just create plans; we build roadmaps for success, detailing every step of your fundraising journey from donor renewal and upgrade to acquisition and reactivation.

  • Integrated Approach: We believe in a cohesive strategy that ties together mail, digital, and phone outreach, ensuring a unified donor experience.

  • Transparent Reporting: Our direct response campaign analysis and user dashboards provide clear insights into your program’s performance.

  • Partnership and Collaboration: As strategic fundraising partners, we work closely with you to continuously evaluate and refine your direct response program.

Explore our comprehensive range of Direct Response Marketing services and discover how we can help you achieve your fundraising goals.

Let’s create a narrative that tells your story, compels action, and drives growth.

Contact us to discuss how we can transform your Annual Giving Fundraising and create a lasting impact.

Discover Our Expertise

For more than 30 years, we’ve dedicated ourselves to the social impact sector, upholding values of respect and integrity. Our commitment to exceptional client care and service is driven by our passion to help our clients do the right things right!

DonorMetrix

Unlock your fundraising potential.
DonorMetrix will help you make the research-based decisions necessary to guide successful fundraising strategies.

Annual Giving

We specialize in creating tailored direct response strategies to engage supporters, inspire repeat gifts, and grow long-term donor relationships.

GrantWorx

Our expert grant writing and management services help organizations secure vital funding. GrantWorx streamlines the process.

Brand Development

We create a living brand that connects with your supporters, tells a story, and amplifies your impact.

Remember, to your supporters it’s all about your “Why”. We can help bring it to life.

Creative Services

Our copywriting and graphic design team understand that we must communicate respectfully with donors.

Strategic Counsel

Providing you with practical fundraising strategies and mentoring that make an impact.

Project Management

Successful fundraising is all about the details. We manage all types of fundraising projects.

Other Services

We can also help with Donor StewardshipPeer-to-PeerMajor Gift Prospecting, and more.

Helping our clients do the right things right.

Partner with us to bring your creative ideas to life and transform your business into something extraordinary.

What Our Clients and Partners Say About Us

Testimonials

Hear what our partners have to say about their experiences with us.

“Gloria is a practical, no nonsense, get it done person.  She’s effective and creative in her thinking, tactful in her approach and thus, when a client I was working with on Vancouver Island needed someone on-site, I turned to Gloria to be that person. 

“Gloria came along at the right time when we were launching our fund development program. Her experience and insights have created the building blocks and development tools that are already increasing our revenues and laying a strong foundation for the future.” 

“If you are looking for a marketing professional who will elevate your brand, generate exceptional results, and bring a winning mindset to the table, look no further than Gloria. She is a true gem in the industry, and I am grateful to have had the opportunity to work with her.” 

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