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Kris Fernet
Senior Strategist & Digital Director
Phone: 587-574-7559
Email: kris@touchworks.ca

"Ask for what you need; philanthropy and hard work will do the rest."
Kris has helped dozens of Canadian social profit groups successfully increase their annual fundraising appeal success rates. With 25 years experience in donor data maintenance and direct response marketing, Kris is driven to improve fundraising programs with meaningful communications, accurate appeals, and timely reports.
He began fundraising in 1998 as a door to door fundraiser for a Direct Response Marketing agency exclusively serving the social profit and arts sector. In just four years he gained experience as a door to door and call centre supervisor, manager, and ultimately became owner and managing director of more than 130 staff.
In 2007, he joined Gloria Stewart at Touchworks Communications Inc. as an account manager and added direct mail to his Annual Giving porfolio.
Kris joined Canadian Cancer Society in 2014 to assist in a national Comprehensive Capital Campaign which led to accepting a role as Annual Giving and Direct Response and Gaming Coordinator.
He has experience managing internal Annual Giving and Direct Response programs at a number of diverse and successesful social profit organizations with long legacies including Banff Centre for Arts and Creativity, Hull Services, TELUS Spark Science Centre, and Epilepsy Calgary.
Kris was born and raised in Calgary, AB and continues to live there with his partner and their numerous pets, including a turtle named Sandy. He is lucky to travel often to Kelowna, BC and enjoys history and the outdoors.
DIrect Response Campaigns
Years of Service to Social Profit Organizations
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